The Standard, Online Fitness Coaching Get started
Online fitness coaching with Chris Avery

Set the
Standard.

Get stronger, feel better and raise your standards in training, food and habits. No crash diets. No banned foods. Just a plan that fits your life, and a coach who holds you to it.

Start for £120 a month How it works
100+ client results to date. Men and women, all levels, beginners welcome.

Sound familiar?

You start strong on Monday. By Thursday, it's gone.
You walk into the gym and have no idea what to do.
You've lost the weight before. And found it again.
One bad meal turns into a bad weekend, then a bad month.
You know what to do. You just don't do it.
You want to feel confident again. Not just look different.

It's not a motivation problem. It's a standards problem. And standards can be raised.

How it works

Raise it. Hold it. Repeat.

01

Set your starting standard

We look at where you're actually at and set a standard you can hit. Not a fantasy plan.

02

Hold it, even on bad weeks

You get a fallback plan for the rough weeks, so one bad day never becomes a bad month.

03

Raise it again

Every week we check in, look honestly at what happened, and set the next standard.

What you get

Tailored training

Every session planned around your level, your kit and your week. Video demos for every exercise.

Nutrition and calorie targets

Flexible targets that fit the foods you love. You'll learn how to eat, not just what to eat.

Weekly check-ins

Honest feedback every week, with weekly and monthly goals so you always know what's next.

Mindset goals

The mental side matters just as much. Confidence, food relationship, self-belief.

24/7 WhatsApp support

Stuck at a restaurant or having a Sunday night wobble? Message me. You're never on your own.

Education library

MyFitnessPal guides, recipe books and an exercise library, so you're not reliant on me forever.

Results

Don't take my word for it

Client transformation, before and after
Zara
Client transformation, before and after
Andrew
Client transformation, before and after
Faye

"I honestly don't think you realise how much of an impact you've had on me, not just physically but mentally as well."

"My mindset has changed, my confidence has grown, and I feel so much better in myself."

Julie-Anne
Chris Avery, coach behind The Standard
Your coach

Whats happenin, I'm Chris.

I got into fitness because of what it did for me, and honestly, it did as much for my head as it did for my body. That's what I want for you.

I coach men and women of all levels, but most of my clients are beginners. People who've tried before, felt lost in the gym, or just want to feel like themselves again.

When I'm not coaching, I'm training, in the sauna, walking my two Rottweilers, shouting at Chelsea, or getting no sleep with our baby girl. So when you say you're busy, I get it. We'll build it around real life.

Ready to raise
your standard?

The Standard
£120 / month
Training, nutrition, weekly check-ins, mindset goals, 24/7 WhatsApp support and the full education library.
DM "STANDARD" to get started
Gym or home. No minimum contract, 30 days' notice to leave.
Quick chat first, no pressure. If I can't help, I'll tell you.
Prefer in person?

1-to-1 PT at Sona Gym NI

If you're local and want me there in the gym with you, I do in-person personal training at Sona Gym NI. Same standards, same honesty, just face to face.

Perfect if you're brand new, nervous in the gym, or want your technique nailed before going it alone. Plenty of my PT clients move on to online coaching once they're confident.

What you get

  • Sessions with me, one to one, at Sona Gym NI
  • Technique coached properly, every rep
  • Nutrition guidance to match your training
  • A plan for the days you're training on your own
DM "PT" for prices and availability
24-hour cancellation policy on all PT sessions.

Questions

I'm a complete beginner. Is this for me?

That's who I work with most. Every plan starts where you are, with videos for every exercise.

Do I have to give up foods I love?

No. Nothing's banned. You'll learn to fit it in, which is why it sticks this time.

I don't have much time.

Neither do I. We build the plan around the hours you actually have, not the ones you wish you had.

Gym or home?

Both. Your plan is built around where you train, whether that's a full gym or your living room.

Is there a minimum commitment?

No minimum contract. If you want to leave, just give 30 days' notice. No hard feelings.